![]() Bud Light welcomes back its summer legends, encouraging them to "take summer by the coolers."Īdd None have been identified for this spot He victoriously opens the cooler as his friends speed toward him in celebration. When he finds the perfect spot to set up camp, the one-flip-flop wonder sets down his numerous belongings followed by a loud moan of relief. In true Bud Light Legend fashion, a determined beach-goer makes his way across the sand with a cooler full of Bud Light on his shoulders along with a plastic dolphin, skimboard and other various beach necessities in tow. Marketing Stack Integrations and Multi-Touch Attribution.Real-Time Ad Measurement Across Linear and CTV.There's a Better Way to Measure TV & Streaming Ad ROI Spend □ TV Impressions □ National Impressions □ Local Impressions □ While the details surrounding the leave were not released, many who called for boycotts of the beer saw it as a win.Comments Unlock These Ad Metrics Now National Airings □ First Airing □ Last Airing □ Creatives □ Recently Aired On □ Est. Shortly after this report, a spokesperson for Anheuser-Busch confirmed to The Wall Street Journal that another marketing executive, Daniel Blake, was also taking a leave of absence. As CEO of Anheuser-Busch, I am focused on building and protecting our remarkable history and heritage," the statement added.Įarlier this month, Ad Age, a trade magazine, reported that a Bud Light marketing executive, Alissa Heinerscheid, was taking a leave of absence. "My time serving this country taught me the importance of accountability and the values upon which America was founded: freedom, hard work and respect for one another. We are in the business of bringing people together over a beer." On April 14, Bud Light's CEO Brendan Whitworth issued a statement following widespread criticism and said, "We never intended to be part of a discussion that divides people. I think going after a trans woman who has been doing this for 20 years is a lot more difficult."Ī spokesperson for Anheuser-Busch, Bud Light's parent company, told Newsweek on April 3 that the company "works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics." While appearing on Rosie O'Donnell's podcast, Onward with Rosie O'Donnell, Mulvaney responded to the controversy and said: "The reason I think I'm an easy target is because I'm still new to this. However, it found that 12 percent of Bud Light drinkers would no longer continue to buy it, which, if translated to lost sales, would imply a serious hit to the company's revenue. Jeff Gentner/Getty Images for Bud LightĪ survey conducted by Redfield & Wilton Strategies on behalf of Newsweek found that the overwhelming majority of people who were buying Bud Light before the controversy would continue to do so. On Monday, April 24, 2023, an executive from Anheuser-Busch inBev spoke about the ongoing controversy surrounding Bud Light after partnering with Dylan Mulvaney. Musician Kid Rock posted his own video where he was seen shooting several Bud Light cans, while some politicians such as Florida Governor Ron DeSantis and Arkansas Governor Sarah Huckabee Sanders have posted videos mocking Bud Light and their past advertisements.Ī file photo showing Bud Light beers on a table at Riverfront Park on Jin North Charleston, South Carolina. The video sparked a widespread backlash and calls for people to boycott the popular beer brand. On April 1, Mulvaney posted an video on Instagram showcasing a customized Bud Light can that she had received from the brand to promote her transition to being a woman. ![]() I am a little bit shy, let's say, as a CEO, so I don't talk a lot," Doukeris said. "I might have an opinion, but it's not necessarily the company should be out there and talking about everything. ![]() Doukeris was quoted as saying that it was "outdated" to think companies could remain isolated as societies' expectations of them get louder, but that he and the company tried to avoid taking sides too often. Michel Doukeris, who heads the world's biggest brewer, spoke with the Financial Times in March. Early sales data indicates it may be taking a financial hit as well, with the company making few statements during the controversy. Weeks before the Bud Light-Dylan Mulvaney partnership sparked national controversy, the CEO of the beer's brewer, Anheuser-Busch inBev, had said the company tried to avoid taking sides on too many polarising issues, according to the Financial Times.īud Light's partnership with Mulvaney, a transgender influencer, sparked massive backlash from conservatives, who called for a boycott of the brand.
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